Data Deletion Instructions

_Last updated: September 7, 2026_

ReputeLift (operated by Martello Systems, LLC) lets businesses connect their Facebook/Meta Pages so their review links point at the right Page. We do not currently retrieve reviews from Facebook/Meta; the connection stores the Page identifier. This page explains how to delete the data associated with your account, including any data we obtained through Facebook/Meta.

Delete only some of your data, and keep your account

You do not have to close your account to remove data, and you no longer have to ask us to do

it. Sign in and go to Dashboard → Settings → Your data. You will see each kind of data we

hold, with the real number of records in each, and you can tick the ones you want removed

and delete them yourself. It happens immediately.

You can remove your customers and review requests, your reviews and replies, your

conversations and messages, your AEO scans and queries, your connections and API keys, your

assistant settings and usage, and your notifications — in any combination. Your account, your

sign-in and everything you did not tick stay exactly as they are.

One exception, and it protects the people you message. Anyone who replied STOP to an SMS,

or who you placed on your do-not-contact list, is kept as a suppression record. Their name,

visit date, service and tags are erased along with everyone else's; what remains is the phone

number or email address and the opt-out itself. That is the only thing that stops us

contacting them again if the same list is imported later, so it is not yours to clear — the

same reason the inbound-message ledger is not. It applies to deleting one customer as well as

to the tick-box, and a newly imported contact inherits any opt-out already recorded against

their number or address.

Your business record, your billing record, your audit trail and the inbound-message ledger are

not in that list. Your business is the workspace everything else lives inside, so removing it

is full account deletion rather than a tick-box; the billing record holds the only handle on a

live subscription; and a record you can edit is not a record — the ledger is what stops a

message that arrives twice being handled, and charged for, a second time. **All of them are

included in your download**, and all of them are removed when you delete your account.

Prefer us to do it? Email [email protected] from the address on your account with the

subject line "Partial data deletion request". We may ask you to verify your identity

first, we complete these within 30 days, and the same retention exceptions below apply.

Download everything we hold

Dashboard → Settings → Your data → Download my data gives you one JSON file containing

every record listed above, including the ones that cannot be deleted on their own. Nothing we

keep while your account is open is hidden from you.

What you can delete

• Your ReputeLift account and login credentials
• Your connected Facebook/Meta Page authorization and any Page data held against it
• Business details, customer contact lists, review requests, and analytics stored under your account

Delete your whole account, yourself, in the app

Sign in and go to Dashboard → Settings → Delete your account. Type DELETE and your own

account email address to confirm, and it happens immediately — no email to us, no waiting

period, and no request to approve. You do not need to contact anybody.

It removes your business and everything inside it (customers and review requests, reviews and

your replies, conversations and messages, AEO data, connected devices, API keys and webhooks,

your billing record and your audit trail), it cancels any ReputeLift subscription, and it

removes your Martello sign-in — the same sign-in you may use on other Martello apps. The

suppression exception above does not apply here: with the business closed there is no

future import to protect anyone from, so those records go too. It cannot be undone.

Two things it cannot do, and does not claim to: reviews already published on Google, Facebook

or anywhere else stay where they are, because they are not ours to remove; and messages already

delivered to your customers have already arrived. Download your data first if you want a copy.

How to request deletion

Self-service above is the fastest route and needs nobody's help. If you would rather we did it,

or you cannot sign in:

• Self-service. Dashboard → Settings → Delete your account for the whole account, or

Dashboard → Settings → Your data to download or delete part of it and to disconnect a

connected Facebook/Meta Page. Removing the connection revokes our access and deletes the Page

data we hold against it.

• By email. Send a deletion request to [email protected] from the email address on your

account, with the subject line "Data Deletion Request." Tell us whether you want your

entire account deleted or only the data obtained from Facebook/Meta.

What happens next

• We will confirm your request and complete the deletion within 30 days.
• We delete or de-identify the personal data we hold for you, except where we are required to retain limited records to comply with legal, tax, accounting, or fraud-prevention obligations.
• Some information may persist in routine backups for a limited period before those backups are overwritten on their normal cycle.

Revoking Facebook/Meta access directly

You can also remove ReputeLift's access from your Facebook account at any time:

Facebook → Settings & Privacy → Settings → Apps and Websites, then remove ReputeLift. This revokes our access going forward; email us at [email protected] if you also want the previously retrieved data deleted.

Contact

For any questions about data deletion, contact Martello Systems, LLC — ReputeLift, at [email protected] (reputelift.com).